Entrepreneurship: The Venture

BDI3C introduces students to the exciting world of entrepreneurship by exploring the skills, challenges, and opportunities involved in starting and running a business

Through case studies, creative projects, and personal reflection, students learn how to

• Develop business ideas
• Analyze market trends
• Write venture plans
• Present pitches.

This course empowers learners to think innovatively, act ethically, and apply real-world strategies to bring their business ideas to life.

Unit 1: Enterprising People and Entrepreneurship
Students begin by exploring the qualities of successful entrepreneurs and the role of entrepreneurship in society.
Lessons include:

• What is an Entrepreneur
• Benefits and Challenges of Entrepreneurship
• Entrepreneurship Ethics
• Impact of Entrepreneurs on the Community
• Self-Analysis and Entrepreneurial Strengths

Unit 2: Ideas and Opportunities for Ventures
This unit helps students generate viable business ideas and conduct initial market research.
Lessons include:

• Invention and Innovation
• Canadian Contributions to Business
• Identifying Business Ventures
• Developing a Venture Plan
• Introduction to Marketing
• PEST & SWOT Analysis

Unit 3: The Benefits of a Venture Plan
Students learn how to structure a full venture plan and conduct research to support their ideas.
Lessons include:

• Purpose and Importance of Venture Plans
• Components of a Business Plan
• Using Sources of Information for Planning

Unit 4: Developing and Completing a Venture Plan
Students finalize their business ideas by building comprehensive plans and strategies.
Lessons include:

• Resource Analysis
• Business Ownership Types
• Production and Inventory Planning
• Marketing and Pricing Strategies
• Financial Planning and Projections
• Completing the Full Venture Plan

• 70% of the final grade is based on in-course activities, including:
  • Unit assignments focused on planning, research, and market analysis
  • Presentations, business concept write-ups, and SWOT assessments
• 30% of the final grade is based on final evaluations:
  • 10% Culminating project: A complete business plan
  • 20% Final exam: Entrepreneurship concepts, ethics, and planning

All assessments are aligned with the Ontario curriculum and are designed to cultivate real-world business skills and an entrepreneurial mindset.