Marketing: Goods, Services, Events

BMI3C introduces students to the fundamental principles of marketing

• Including advertising
• Promotion
• Market research
• Retail strategies
• Students examine how goods
• Services
• Events are marketed
• How marketing impacts consumers
• Businesses alike.

The course also provides hands-on opportunities to develop, present, and evaluate marketing plans while building essential communication and business skills for future study or employment.

Unit 1: Introduction to Marketing
Students explore the foundations of marketing and how it influences both businesses and consumers.
Lessons include:

• What is Marketing?
• The Four Ps (Product, Price, Place, Promotion)
• Consumer Behaviour
• Target Markets and Segmentation
• Branding and Product Positioning

Unit 2: Market Research and Planning
This unit focuses on using data and analysis to guide marketing decisions.
Lessons include:

• The Role of Market Research
• Primary vs. Secondary Research
• Surveys and Focus Groups
• Interpreting Market Data
• Writing a Basic Marketing Plan

Unit 3: Promotion and Advertising
Students investigate promotional strategies and the role of media in marketing.
Lessons include:

• Types of Advertising (print, digital, outdoor, etc.)
• Media Planning and Budgeting
• Public Relations and Sales Promotion
• Ethical Advertising and Consumer Rights
• Event-Based Marketing Strategies

Unit 4: Careers and Ethics in Marketing
This unit highlights professional opportunities and the ethical issues marketers face.
Lessons include:

• Marketing Careers and Pathways
• Marketing Laws and Consumer Protection
• Green Marketing and Social Responsibility
• Ethical Dilemmas in Promotion
• Marketing in the Digital Age

• 70% of the final grade is based on coursework, including:
  • Projects on marketing plans and advertisements
  • Reflections, quizzes, and marketing case studies
  • Group collaboration and product promotion simulations
• 30% of the final grade is based on final evaluations:
  • 10% Culminating assignment (e.g., complete marketing campaign proposal)
  • 20% Final exam testing theory, analysis, and application across all units

Assessments align with Ontario curriculum expectations, helping students build both academic and professional marketing competencies.